“Smarter use of data will help marketers respond faster—and better—to business challenges Don’t just focus on Big Data; think about shifting emphasis to “Smart Data” – Noah Elkin, eMarketer While going through a slide share presentation by Noah Elkin, I came
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Pink Tax: How Do You Use Your Customer Data?
Pink Tax is a fairly new phenomena and has become the buzzword. For all of you who’ve never heard of it- Pink Tax refers to that extra amount women are likely to be charged for certain products and services. It is