“Storytelling in marketing” has been a buzzword for the longest time. Compelling stories never fail to attract. I tell stories of homecooks, their passion and their recipes as a part of social media strategy for my other side project SecretIndianRecipe. The “story”
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Is viral marketing effective? – Quora
As mentioned previously, I am addicted to Quora. I think with the slogan “a best source of knowledge”, Quora has helped serve as a valuable platform for everyone seeking knowledge and information. Many answers to questions on Quora are eye opening
Flipkart’s #BigBillionDay – Did it go viral online? Find out!
The Flipkart #BigBillionDay buzz has slowly subdued. Some could take advantage of the sale and shopped, some left disappointed while many turned their backs to this Indian e-commerce giant. What was it? To ones who are not aware of what
The Book Bucket Challenge
NOW HERE’S SOMETHING INTERESTING! As the excitement and thrill of the #icebucketchallenge cools down, the #bookbucketchallenge rises high. Now since the trend has begun, every company/ organisation is trying to replicate the ALS strategy for donations or many corporates are trying
Is Growth Hacking same as Viral Marketing?
This question, has been hopping around in many forums, social sites and on plenty blogs. So what really is the new “Growth hacking” phenomenon? Why has it got so much sudden attention? For some, it’s exactly the same as viral marketing, for