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Home  /  Social Media Marketing • Viral Marketing Campaigns  /  The Book Bucket Challenge

The Book Bucket Challenge

Swapnil D.

Book Bucket Challenge

NOW HERE’S SOMETHING INTERESTING!

 

As the excitement and thrill of the #icebucketchallenge cools down, the #bookbucketchallenge rises high.  Now since the trend has begun, every company/ organisation is trying to replicate the ALS strategy for donations or many corporates are trying their luck at the “Giving” viral Strategy similar to West Jet and TD bank. So far the book bucket challenge has not reached the corners of the globe, but is going strong. 

What is the Book Bucket Challenge?

It is started by  Team OLPV (One Library Per Village) Incubated at Startup Village in Kochi. The main aim of book bucket challenge is to tackle illiteracy by donating those books to the less fortunate and help eradicate illiteracy by spreading the joy of reading. The challenge entails donating books to the needy and raising funds to setup libraries in villages and schools.

How to Participate in the Book Bucket Challenge?

The Challenge is now trending on social networking sites such as Facebook and Twitter. To take up this challenge, list 10 books that inspired your life, post them as a status updated on your social networking profiles with the hashtag #BookBucketChallenge 

Their Facebook page has the following details

The “One Library Per Village” supports the concept that children who learn to enjoy reading at an early age continue to read throughout their lives. In order to develop a love of reading, children must have access to books which stretch their imaginations, touch their emotions, expand their horizons.
For many children in rural areas, the local public library is often their primary source of reading material. Many rural schools either have no library or the library is inadequate to meet the needs of the students. So they urge members of public to donate books to needy or to Library …http://www.bookbucketchallenge.com/ post it with hashtag #bookbucketchallenge 

Support “One Library Per Village ” www.olpv.org

Global Reach?

Since the challenge has hit social media, and has gone viral on Facebook it has managed to sweep into China through China’s Twitter-like platform Sina Weibo. TIt went viral within China on Sept 5 as writer and translator Fang Bolin listed 10 books. Hong Kong writer Liao Weitang later followed suit.

Let’s wait and watch how this viral campaign take a turn.

 

Bonus:

The UnReal Times

A spoof website called the Unreal Times has published an unreal, fake, spoof on the Book Bucket challenge. They have listed the possible books Indian Politicians would donate if at all they are nominated. If you are a tad bit aware of these politicians, their personalities and history, you are going to enjoy and LOL reading this…

Read the Full Unreal SPOOF Article here

 

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Swapnil D.
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Swapnil D.
Swapnil is a marketing professional at Winjit, an established tech startup in India. He is also an official adjudicator at Guinness World Records. Previously, Swapnil worked as a marketing manager at Sula vineyards where is successfully helped with the brand’s PR, Brand Management, online and offline promotions. In his free time, he loves to share his professional learning’s through guest blogging.
Swapnil D.
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Tags: #bookbucketchallenge, book bucket challenge, trending on social media, viral marketing, viral on social media
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About Author

Swapnil D.

Swapnil is a marketing professional at Winjit, an established tech startup in India. He is also an official adjudicator at Guinness World Records. Previously, Swapnil worked as a marketing manager at Sula vineyards where is successfully helped with the brand’s PR, Brand Management, online and offline promotions. In his free time, he loves to share his professional learning’s through guest blogging.

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Neha Lad- Author Pinchofsocial
Hi, I am Neha, welcome to my site. This space is filled with useful information for bloggers, digital marketers& small business owners. Hope you find it helpful. If you'd like to connect, you can reach me using the contact form! Happy learning!

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