7 Awesome Social Media Tools Every Successful Marketer Needs

As a social media marketer, your job is not an easy one: you have to help different businesses grow their online communities, get more followers thus expanding awareness of their brand. Your duties that include writing and scheduling posts, running ads, replying to fans and creating graphics require time and dedication. Only one wrong move and hundreds of people will unfollow you in a blink of an eye. Being a slippery slope as it is, you should always improve – not only your community management skills, but your organizational skills as well. Take an online course or read a guide on managing digital projects, it’s up to you.

Also, you can choose a set of tools that can help you be more efficient and productive. Below are some of the best ones.

1) Slack

 

Used by 80% of Fortune 500 companies, Slack has proven to be one of the most popular applications for team communication out there. This app provides a centralized hub to communicate with your coworkers using instant messages and chat rooms. It will give you an ability to collaborate with your teammates, and keep your social media campaign on track. You can organize team channels by topic, start private groups and initiate direct messaging. Slack has excellent search capabilities and integration with an abundance of apps such as Google Drive, Dropbox or Runscope.

2) ActiveCollab

 

Powerful yet simple project management for startups called ActiveCollab will help you organize everything. It’s easy to use, it has a lot of features like task management, team and client collaboration, time and cost tracking, invoicing and others. You can create tasks, and set due dates, attach files, add reminders and leave comments. It is an excellent solution to keep track of everything, including your social media campaign. By choosing ActiveCollab as your marketing project management software, you can rest assured that all work will be done properly and that no one will miss their deadline.

 

3) Buffer

 

Buffer is a Web-based social customer relationship management solution that manages and schedules posts on social platforms. It integrates with multiple social platforms, such as Twitter, Facebook, LinkedIn, Google+ and Pinterest. It is organized in tabs: “Schedule” tab enables users to publish online content at a specified time, and to create a customized queue of posts according to different time zones. “Analytics” tab provides performance measures of each post on social platforms, stated by some likes, comments, shares, retweets, clicks, and views for the pages.
Buffer is designed for 24/7 access from any Android or iOS compatible mobile device. It also offers a browser extension for Chrome, Safari or Firefox for page sharing.

 

4) BuzzSumo

 

BuzzSumo shows you the most shared links and key influencers for any topic or website. It is ideal for content strategy, outreach, and competitive research. It provides Content Insights by analyzing where certain topics are being discussed and how much attention these topics are getting. Also, it can give you Influencer Information about who has the public’s attention and who you need to follow and get on your side. Buzzsumo allows you to set up keyword alerts (so you are updated when content is posted or updated), and conduct competitor analysis so you can get an insight into what your competitors are doing, and what is working and not work for them.

 

5) Sketch

 

There is a time where you will need to create and post graphical content. In these cases, you can opt for Sketch – a powerful, flexible and speedy lightweight solution. Even though this app is built for modern graphic designers, less designer-like experts can use it as well. You can easily create complex shapes with innovative vector boolean operations and take your design to the next level with extensive layer styles. Sketch has fully vector-based workflow, which makes it simple to create high-quality artwork from start to finish.

 

6) Mention

 

Mention is simple, easy to set up, and relatively cheap social media analytics tools with an intuitively designed user interface. This app makes it easy for businesses to get up to speed because its analytics data is contained in one scroll down menu. However, data export is not included until you get to the Company plan. Its main benefits are clean, intuitive interface and a  ‘No credit card needed’ option for 30-day trial. However, there is a downside: according to reviews, technical support is rather slow, and the number of FAQ’s and articles in “How-To” library is as low as it gets.

 

7) Quill engage

 

Finally, there is nothing without numbers and analytics. To connect to your Google Analytics and get a weekly summary of your data, you can use a free tool called Quill Engage. It will provide you with information about your site’s traffic growth or decline, which post got the most traffic, where your traffic came from the previous week, and much more. However, what makes this tool stand out is an artificial intelligence engine it uses to process the information, and deliver it to you as if somebody wrote a report explaining all of the relevant information. It’s almost organic.

Images Source: Pixabay

Tags: social media management tools, social media marketing, social media tools