Pinch Of Social
SUBMIT POST
  • Home
  • Content Marketing
    • Viral Photos
    • Viral Videos
  • Social Media Marketing
    • Twitter Marketing
    • Facebook Marketing
    • Youtube Marketing
  • Instagram For Biz
  • Viral Marketing
  • Free Resources
  • Contact
Home  /  Free Resources • Social Media Marketing  /  7 Awesome Social Media Tools Every Successful Marketer Needs

7 Awesome Social Media Tools Every Successful Marketer Needs

Rachel McPherson

As a social media marketer, your job is not an easy one: you have to help different businesses grow their online communities, get more followers thus expanding awareness of their brand. Your duties that include writing and scheduling posts, running ads, replying to fans and creating graphics require time and dedication. Only one wrong move and hundreds of people will unfollow you in a blink of an eye. Being a slippery slope as it is, you should always improve – not only your community management skills, but your organizational skills as well. Take an online course or read a guide on managing digital projects, it’s up to you.

Also, you can choose a set of tools that can help you be more efficient and productive. Below are some of the best ones.

1) Slack

 

Used by 80% of Fortune 500 companies, Slack has proven to be one of the most popular applications for team communication out there. This app provides a centralized hub to communicate with your coworkers using instant messages and chat rooms. It will give you an ability to collaborate with your teammates, and keep your social media campaign on track. You can organize team channels by topic, start private groups and initiate direct messaging. Slack has excellent search capabilities and integration with an abundance of apps such as Google Drive, Dropbox or Runscope.

tree-200795_640

2) ActiveCollab

 

Powerful yet simple project management for startups called ActiveCollab will help you organize everything. It’s easy to use, it has a lot of features like task management, team and client collaboration, time and cost tracking, invoicing and others. You can create tasks, and set due dates, attach files, add reminders and leave comments. It is an excellent solution to keep track of everything, including your social media campaign. By choosing ActiveCollab as your marketing project management software, you can rest assured that all work will be done properly and that no one will miss their deadline.

 

3) Buffer

 

Buffer is a Web-based social customer relationship management solution that manages and schedules posts on social platforms. It integrates with multiple social platforms, such as Twitter, Facebook, LinkedIn, Google+ and Pinterest. It is organized in tabs: “Schedule” tab enables users to publish online content at a specified time, and to create a customized queue of posts according to different time zones. “Analytics” tab provides performance measures of each post on social platforms, stated by some likes, comments, shares, retweets, clicks, and views for the pages.
Buffer is designed for 24/7 access from any Android or iOS compatible mobile device. It also offers a browser extension for Chrome, Safari or Firefox for page sharing.

 

4) BuzzSumo

 

BuzzSumo shows you the most shared links and key influencers for any topic or website. It is ideal for content strategy, outreach, and competitive research. It provides Content Insights by analyzing where certain topics are being discussed and how much attention these topics are getting. Also, it can give you Influencer Information about who has the public’s attention and who you need to follow and get on your side. Buzzsumo allows you to set up keyword alerts (so you are updated when content is posted or updated), and conduct competitor analysis so you can get an insight into what your competitors are doing, and what is working and not work for them.

 

5) Sketch

 

There is a time where you will need to create and post graphical content. In these cases, you can opt for Sketch – a powerful, flexible and speedy lightweight solution. Even though this app is built for modern graphic designers, less designer-like experts can use it as well. You can easily create complex shapes with innovative vector boolean operations and take your design to the next level with extensive layer styles. Sketch has fully vector-based workflow, which makes it simple to create high-quality artwork from start to finish.

 

6) Mention

 

Mention is simple, easy to set up, and relatively cheap social media analytics tools with an intuitively designed user interface. This app makes it easy for businesses to get up to speed because its analytics data is contained in one scroll down menu. However, data export is not included until you get to the Company plan. Its main benefits are clean, intuitive interface and a  ‘No credit card needed’ option for 30-day trial. However, there is a downside: according to reviews, technical support is rather slow, and the number of FAQ’s and articles in “How-To” library is as low as it gets.

 

7) Quill engage

 

Finally, there is nothing without numbers and analytics. To connect to your Google Analytics and get a weekly summary of your data, you can use a free tool called Quill Engage. It will provide you with information about your site’s traffic growth or decline, which post got the most traffic, where your traffic came from the previous week, and much more. However, what makes this tool stand out is an artificial intelligence engine it uses to process the information, and deliver it to you as if somebody wrote a report explaining all of the relevant information. It’s almost organic.

Images Source: Pixabay

  • Author
  • Recent Posts
Rachel McPherson
Rachel McPherson
VP Communications at ActiveCollab
Rachel is currently working as the vice president of communications at ActiveCollab. After finishing her master's degree in Communications she pursued a career in the digital industry, most notably in marketing and public relations.
Rachel McPherson
Latest posts by Rachel McPherson (see all)
  • 7 Awesome Social Media Tools Every Successful Marketer Needs - July 1, 2017
Tags: social media management tools, social media marketing, social media tools
Previous Article
Next Article

About Author

Rachel McPherson

Rachel is currently working as the vice president of communications at ActiveCollab. After finishing her master's degree in Communications she pursued a career in the digital industry, most notably in marketing and public relations.

Related Posts

  • Social Media Management Tools ...

  • Social media marketing templates for 2017

    7 Social Media Templates To Get ...

  • These 3 updates make Google+ work ...

  • 12+ resourceful blogs for every ...

  • 5 Reasons Why Marketers Love ...

  • 8 Best Magento Themes for Blog ...

10 Comments

  1. Divya Reply
    July 13, 2017 at 1:49 pm

    Great list.
    I’d like to add ProofHub in your list of best project management and social media tools. It is an online project management and collaboration tool that comes with integrated Group chat, quick Discussions on projects, Workflows and boards, Project reports and many more powerful features. Document (e.g. Excel, Powerpoint) uploading and sharing is supported, along with an integrated an Online proofing tool to aid in image and document review.
    Take a look at https://www.proofhub.com/

    • Neha Lad Reply
      August 17, 2017 at 10:55 am

      Thanks for sharing Divya

  2. Foodwanderers Reply
    August 16, 2017 at 12:02 pm

    Wow.. didn’t know there’s so many anonymous social media tools we can use. Great list! Thanks for sharing!

  3. Isabelle W. Rosta Reply
    August 16, 2017 at 12:52 pm

    Out of all, I’m only familiar with Buzzsumo from videos on Facebook but I should really look into these to help market my blog.

  4. Live Life Lah Reply
    August 16, 2017 at 1:32 pm

    Awesome stuff.. now to go and look through each individual tools carefully to see which one works for me too

  5. Shub Reply
    August 16, 2017 at 4:19 pm

    Insightful!!! For a novice like me, many of these tools are totally new. But they all look interesting…Looking forward to your post on some tools that all bloggers can use.

    • Neha Lad Reply
      August 17, 2017 at 10:56 am

      Thank you! Yep, more blogging tools post is coming up soon.

  6. Joel tng Reply
    August 16, 2017 at 4:51 pm

    Woah so many tools i don’t know about! Thanks for sharing!

  7. SiennyLovesDrawing Reply
    August 16, 2017 at 4:53 pm

    thanks for sharing the list, none of it am familiar with. Gonna spend some time to explore each of it : )
    Cheers, siennylovesdrawing

  8. Shini Lola Reply
    August 17, 2017 at 1:15 am

    Thanks for sharing with us. Learn something today. ?

Leave a Reply

Cancel reply

Hi There!

Neha Lad- Author Pinchofsocial
Hi, I am Neha, welcome to my site. This space is filled with useful information for bloggers, digital marketers& small business owners. Hope you find it helpful. If you'd like to connect, you can reach me using the contact form! Happy learning!

Get Pinch Of Social In Your Inbox

Search

Social Media

Popular Posts

  • 12+ resourceful blogs for every blogger
  • google adwords
    9 Simple & Actionable Google AdWords Tips For Small Businesses
  • 5 Reasons Why Marketers Love Google Plus for Business
  • 5 Social Media Ted Talks you need to watch today
  • guest posts
    How To Write 100+ Guest Posts Every Year
  • Free social bookmarking sites list
    Free Social Bookmarking Sites List for Every Blogger
  • 5 Banned TED Talks List: Talks That Went Viral!
  • Viral hashtags
    Top 5 Viral hashtags
  • Picture of: Viral Marketing
    TOP 5 books that Will Teach You Viral Marketing

Categories

  • Blogging12
  • Digital Marketing12
  • Entrepreneurship1
  • Facebook Marketing15
  • Free Resources8
  • Instagram Marketing5
  • Mobile Marketing4
  • Popular9
  • Shareable Content55
  • Social Media Marketing61
  • Twitter Marketing8
  • Viral Marketing Campaigns5
  • Viral marketing Tools24
  • Viral Photos10
  • Viral Videos6
  • Youtube Marketing5

Let’s Google+ Together

  • About
  • Terms of Use
  • Privacy Policy
  • Sitemap
  • Contact
  • Tools & Resources
  • Our Services
  • Accreditations
  • Job Openings
  • Facebook Marketing
  • Youtube Marketing
  • Twitter Marketing
  • Viral Videos
  • Viral Photos

Social Media

Copyright 2017, PinchofSocial.com | Sitemap