Top 5 Viral hashtags - Pinch Of Social

Top 5 most used and Viral hashtags as of Aug 2014

Social media plays an important role in online marketing. Whether you are looking for brand awareness or simply to draw attention to your blog, the social media stands to be the most effective marketing tool online. All in all, it is important to understand that the end results of using the social media will depend on which social network you leverage on and your approach. In this post, we are going to focus on trending #Hashtags.

Selective #Hashtags are widely used by webmasters to get updated on what is happening around their sphere. With the #Hashtags, you can create your own tag using a combination of selective keywords or follow viral trending #Hashtags from other webmasters. A fact you must always remember is that the hashtags do not always yield equal results. It depends on the relevance of the tags to what is currently trending. As a blogger, for example, you need to choose the #Hashtags that are widely followed by other bloggers and SEO gurus.

In the month of August 2014, the top 5 viral Hashtags are:

#love hashtags? Facebook thinks the same
#blogging
#wordpress or #wp
#social media
#photooftheday

Why use hashtags?

This is a common question people ask. Trending #Hashtags are used for a range of reasons.

To increase viewership

Just like with the keywords, the hashtags are used to help more readers discover your content through the social media. Most of your audiences are on social media. When you hashtag a keyword or topic, you will make awareness to the people on the social network. People may also share your hashtags thereby increasing your popularity. This leads to increased traffic.

Build social followers

Needless to say, the more followers you have on Twitter, the more traffic you will be able to draw to your website. This is because every #Hashtag you add will have many followers who will end up on your website. Trending #Hashtags can help you establish yourself as an authority in a certain field.

Branding

You can brand your business by setting up branded hashtags. For example, if yours is a barbeque business, you can create and share a hashtag like #Johns_barbeque_blowout. Add the hashtag to the communications of your customers such as Twitter and email. This will make it easy for interested parties to follow your hashtag and subsequently promote your brand.

Information

Trending #Hashtags can also serve as a revenue source. They help you know what people are talking about. This will in turn help with the decision of picking new content and marketing strategies.

Track competition

Another great thing about trending #Hashtags is that they will help you track your competition. Follow your competitors to see what they are up to. You can then devise counterstrategies to outsmart them.

As we said earlier, not every hashtag will give you the results you need. Always research a hashtag before you start using it. Is it related to your niche? How many followers does it have?