Is your business ready for mobile? Probably a question that’s been asked multiple times. And if your answer is no, you are missing out on a whole lot of opportunities. Emarketer estimates that over quarter of the world’s populations will be using a smart phone by 2016, therefore focusing on mobile marketing is not only important but it is a must for every business. In some cases it is even bigger than social media marketing considering it helps you reach your customers on the go. Statistically speaking, mobile is how we live our lives; with endless information at our fingertips.
With 80% of people not leaving their home without their mobile devices, tapping into mobile marketing can significantly boost your sales and brand visibility. What is more is that 70% of mobile searches connected with a business, 52% called the business while 50% looked for directions to the business.
The first step as we all know by now to any mobile marketing strategy is to create a responsive website. A responsive website is one that displays all the elements perfectly regardless of the screen size the content is viewed on. A site which is non-responsive site will not load correctly on different screen sizes. With that being said, the first thing you ought to do when venturing into mobile marketing is to ensure your consumers can access your content with ease from their mobile phones.
Here are five things you MUST do as a part of your mobile marketing strategy:
1. Disable Pop-ups
Let’s be realistic, popups are annoying. They only serve to disappoint users. Some of the popups cannot even be closed by users. Not disabling Popups and bad formatted ads is the quickest way to permanently push visitors away. To learn more about the dangers of popups, click here.
2. Be compatible
There are countless mobile devices being used today. The bad news is you never know which device your visitors will be using to access your content. That is why a responsive website is so important. In addition to that, whenever a new device is released, you have to update your mobile marketing materials.
3. Be localized
We live in a big world where people in different regions act differently. Generalizing your clients’ needs is the worst thing you can do in mobile marketing. Research and understand different habits in different countries. As a marketer, you ought to know about and act on regional differences.
4. Easy to click CTA’s
Call to action is fundamental but if the buttons are unresponsive or difficult to click, your efforts will be fruitless. A great CTA button should be at least 44 x 44 pixels. Your mobile site should also integrate such touch events as pinching and swiping.
5. Loading speed
Not all mobile devices use 4G. People still have devices that use Edge. To avoid locking prospective clients out, create a light website that loads fast. A slow loading website will cause users to click away.
These five points will help you create successful mobile marketing strategies. You may also use this tool by Google which helps you check if your site is identified as mobile friendly by google: Check out – Mobile Friendly Test tool
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