Viral Marketing is a part of everyone’s marketing plan today. Practically every marketer wants his or her work to go viral and wants to master the skill of viral marketing. Content can be anything- Be it emotional, intellectual or plain humour. The idea, is to get YOUR content, stretched to tens of thousands or hopefully millions of people in the shortest possible time span.
At some point in time,every marketer looks outside for inspiration, motivation or unadorned knowledge and different perspectives. Many prefer to read a GOOD book on a specific topic.
Here is my list of 5 books that I feel are a must read for budding or even a veteran marketers. My picks of the Top of the lot for Viral Marketing
1) Viral Marketing: The Science of Sharing –Â by Karen Nelson-Field
This is not a typical “how to share” book. It’s much more than just that. The book has used original research from more than 2 years , 5 different data sets, around 1000 videos, 9 individual studies and a large team of researchers. The book offers great advice on video sharing for businesses. This is a must read book for anyone working in the social media space.
2) Contagious: Why Things Catch On – by Jonah Berger
US$ 14+ on Amazon for Hardcover format book
Contagious is a resourceful and a sharp book on viral marketing. Berger defines his six principles on how things go viral. How these six principles work together or singly in order to create the viral effect or also known as the ripple effect. This book will show you how to make your product multiply its reach rapidly. Interesting examples of successful and unsuccessful marketing campaigns makes this book a delight to read.
3) Viral Marketing and Social Networks – by Maria Petrescu
Viral Marketing and Social Networks by Maria Petrescu very interestingly points of the distinct differences and importance of the traditional and new age marketing techniques. The book perfectly explains how Viral marketing is an important part of the new marketing dominant paradigm. The author stars the book with a short summary of the history and development of the viral marketing term. She also goes to talk about the differences between connected terms, such as marketing buzz. A must read indeed for marketing professionals at all levels.
4) The New Rules of Marketing & PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, & Viral Marketing to Reach Buyers Directly –Â by David Meerman Scott
This 4th Edition of New rules of Marketing, gives a brilliant overview of the on the latest trends, social media, marketing tools and real word examples. This marketing guide is published in over 25 languages and over 300,000 copies have been sold worldwide. It gives insights into the modern marketing and PR techniques. The author also touches Viral Marketing and explains how it can be used as a potent tool to reach your target audience directly. A well-written and well organised, book with a dash of humour to keep the reader involved.
5) Guerrilla Marketing and Joint Ventures: Million Dollar Partnering Strategies for Growing ANY Business in ANY Economy –Â by Jay Conrad Levinson , Sohail Khan
Ok, We know it strange to recommend a book even before its release. But, this book is going to be a winner. The editorial reviews are great. Having read Levinson has authored plenty books and most of them have hit the right spot. The guru of Guerrilla Marketing Jay Conrad Levinson and Sohail Khan have step-by-step explained how entrepreneurs can use smarter marketing and joint ventures to generate maximum profits from minimum investments. Kevin Harrington , CEO of As Seen On TV in his editorial review expressed “Guerrilla Marketing and Joint Ventures will help any entrepreneur especially start-ups go from zero to hero-it’s like David partnering with Goliath and both of them winning!”
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