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Home  /  Shareable Content • Social Media Marketing  /  Engaging Content – 5 Tips From Experts

Engaging Content – 5 Tips From Experts

Swapnil D.

engaging contentThere are virtually hundreds of sites on every imaginable topic in the world that you can find. So how do you separate yourself from the main bulk of the web? Is crafting compelling and engaging content a good strategy? Well, it’s not just about creating great content anymore, it’s about crafting amazing content that leaves your readership wanting more.

Audiences are well aware and highly informed these days about the good quality blogs and sites and will not waste their time on sites that they find irrelevant or poorly crafted articles. Content that is written for for advertisement and PR purposes tends to get overlooked or ignored.

Audiences such content and have become more discerning when navigating the immense content of the web.

In order to keep audiences interested, your content must stand out from the vast sea of other sites that exist out there. By being able to portray relevant content in an exciting or interesting manner, it will go a long way in creating a loyal fanbase that comprises of your focused target audience.

So how do you create engaging content? Here is a list of 5 things curated from the best blogs out there to help and guide you in creating amazing content.

1) Be a curator

An example is this article itself. As a blog owner I believe in original, well written and informative content. But I also believe great curators are required to add value to the vast content out there. As shared by Learning Solutions Magazine- Being able to make sense of a topic by pulling relevant information from around the web in to a concise and clear point of view is an important skill for online marketers today. With the large amount of information on the web, audiences are looking for a reliable and helpful source that saves them hours trawling on the web.

2) Data Sells

Debbie Hemley in one of her articles on Social Media Examiner explains 26 ways to create engaging content.  And this is one extremely important point she mentions. The best way for you to substantiate the claims  that you’re making is through data. This data lends credibility to your content and demonstrates that time and effort was spent researching ensuring that only quality content is posted. Such data also provides insights on the real-time market mood and the relevant issues and content surrounding the topic.

3) Don’t preach, write like you talk to your friends

Sometimes, when crafting content, we try our best to impress our target audience and the language we end up using tends to be awkward and unnatural. Ritika Puri shares this interesting point in her article in positionly.com She explains, by writing in a more natural and compelling way. Your content will seem more friendly and it’ll help build rapport between you and your audience. A simple yet warm essay is still preferred to a cold and complicated composition.

One such blog I follow is Brian Dean’s http://backlinko.com/. His writing style is simple yet  compelling.

4) Keywords are still crucial

Understanding and striking a balance of keywords in your content is crucial to successful content creation. Too little and audiences are unable to find you on search engines. Too much and you end up looking like a keyword stuffing site that is only looking to generate more page views. By using search engine tools to research on words that are most likely used when searching for your topic, you can gain a better understanding on utilizing them to your advantage when crafting your content. To better understand how to research on keywords the smart way, read this very useful article by Beth Morgan in an article on blog.kissmetrics.com

5) User Case studies are inspirational

This article on singlegrain.com explains how to you truly capture your audience’s attention.

When you showcase what your product can do for them and what value they are getting out from using your product. There’s no better way to do this than through case studies. Case studies focuses on how your business strive on providing a solution to your customers instead of focusing on the sale. Furthermore, quotes from previous satisfied customers will also help lend credibility to your site as well.

To sum it all, engaging and creative content is especially essential in today’s cyberspace for your site or blog to capture and keep the interest of your readers.

 

 

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Swapnil D.
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Swapnil D.
Swapnil is a marketing professional at Winjit, an established tech startup in India. He is also an official adjudicator at Guinness World Records. Previously, Swapnil worked as a marketing manager at Sula vineyards where is successfully helped with the brand’s PR, Brand Management, online and offline promotions. In his free time, he loves to share his professional learning’s through guest blogging.
Swapnil D.
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Latest posts by Swapnil D. (see all)
  • 10 Useful Social Media Predictions For 2016 - January 8, 2016
  • Engaging Content – 5 Tips From Experts - October 23, 2015
  • Facebook Content to drive engagement in 2015 - February 17, 2015
Tags: Content Marketing, Engaging Content, write Engaging Content
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About Author

Swapnil D.

Swapnil is a marketing professional at Winjit, an established tech startup in India. He is also an official adjudicator at Guinness World Records. Previously, Swapnil worked as a marketing manager at Sula vineyards where is successfully helped with the brand’s PR, Brand Management, online and offline promotions. In his free time, he loves to share his professional learning’s through guest blogging.

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Hi There!

Neha Lad- Author Pinchofsocial
Hi, I am Neha, welcome to my site. This space is filled with useful information for bloggers, digital marketers& small business owners. Hope you find it helpful. If you'd like to connect, you can reach me using the contact form! Happy learning!

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