5 Viral Marketing Strategies For Every Marketer

Viral marketing is basically word-of-mouth advertising or to be more specific internet-word-of-mouth advertising. Since time immemorial, word-of-mouth has always been the most effective method of advertising. People trust the information they hear from people they know than the information they get from strangers. With that being said, focusing more on viral marketing strategies can boost your business in many ways.

In this post, we will be looking at the top five strategies that every marketer should use.

Social media

We are living in a world where every internet user has a social networking page. What this really means is that most of the people you are targeting as a marketer are on social media. If you are a marketer and you are not using social media in your viral marketing strategies, you are losing a lot to your competitors. Social media has been created to help people across the globe connect. You can use this function to your advantage. Create at least three social media profiles on different networks preferably Twitter, Facebook and LinkedIn. Use these pages to promote your products, post tidbits and even allow for your consumers to post comments or ask questions. In simple words, use social media to improve customer service by establishing an intimate relationship with your consumers.

Videos

People are more inclined to watch videos than they are to read texts. This is the 21st century and if you want to stay on top, you have to move with the trend. Invest in interesting videos and post them on video sharing sites like YouTube and Metacafe. You can even convert your text-content into videos. To kill two birds with one stone, blast the video links through social media.

Article marketing

Article marketing is one of the few viral marketing strategies that show the most promise of making it to the 22nd century and beyond. People will always have a craving for written content. The important thing is to write articles that are interesting, educational and/or entertaining. Any article that offers good value will be shared. This plays a huge part in viral marketing. The more people read your article, the more aware they will be of your business. A fundamental point to remember when writing articles is never to promote directly. How many times have you deleted emails without reading them because the title shouted the email was a promotion? In article writing, you should work towards establishing yourself as an authority. When people trust you, they will consider clicking on your links or buying the products you recommend with ease.

Share widget

Regardless of the viral marketing strategies you choose, always remember to add a share widget on your content. This gives your visitors the ability to share and bookmark your content.

Newsletters

Newsletters are inevitable in viral marketing. They keep your business’ name in front of your subscribers. For the best results, encourage your readers to share your newsletter with their friends.

The above are the top viral marketing strategies you should never ignore. Implement any of them the right way and they will catapult your business in a way you never imagined.