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Author Description

Neha Lad

A social space addict! Neha Lad is the co founder of Pinch Of Social. As an independent social media consultant and a certified marketer by Asia Marketing Federation (AMF) she works with small business owners, bloggers and start-ups to help them leverage on the power of social media for their business growth.

Tools For Instagram Analytics By User Type

Instagram analytics

Unlike other social media platforms which have their own detailed analytics dashboard, Instagram still does not have a very strong analytics or reporting dashboard. We hope to see Facebook rolling out a stronger Instagram analytics dashboard soon. Until then there are quite

Continue Reading Tools For Instagram Analytics By User Type

Photoshopped Image Wins Nikon Contest – Goes Viral

Nikon contest

Nikon Singapore announced on 29th January that this photo by Chay Yu Wei won the Nikon contest on facebook.

Continue Reading Photoshopped Image Wins Nikon Contest – Goes Viral

We Are Social ‘s Digital Report Key Takeaways

We Are Social

We Are Social have published their much awaited “Digital in 2016” report. Their study provides abundance of valuable insights for marketers in every industry. Important to note; a key takeaway from this year’s report is the social media usage + penetration

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This App Is Likely To Go Viral In 2016

google primer

We all use multiple apps on our smart phones. But there are  2 to 3 apps that we actually use on a daily basis. “Google Primer” will exactly be that “daily” app – Once you have it, you will want to use

Continue Reading This App Is Likely To Go Viral In 2016

Is viral marketing effective? – Quora

Is Viral marketing effective

As mentioned previously, I am addicted to Quora. I think with the slogan “a best source of knowledge”, Quora has helped serve as a valuable platform for everyone seeking knowledge and information. Many answers to questions on Quora are eye opening

Continue Reading Is viral marketing effective? – Quora

5 Benefits of Social Media Marketing for SMEs

Social Media Marketing

  Businesses and brands use advertising as a way to boost sales, increase growth and generate quality leads. Advertising methods are, however, changing. Some of the methods we deemed irreplaceable are today lagging behind such as Radio ads or when

Continue Reading 5 Benefits of Social Media Marketing for SMEs

Content Marketing – The Do’s and Don’ts

Content Marketing Tips

Content marketing can be your best Internet Marketing strategy For all new bloggers out there, do you really think that having an eye-catching, bold design webpage is enough? Think again. You could be missing out on some key yet important

Continue Reading Content Marketing – The Do’s and Don’ts

5 Free Graphic Design Tools besides Canva

Graphic Design Tools

Here is a list of amazing Graphic Design Tools to help create beautiful quotes and social media graphics. We all love Canva. Under Guy Kawasaki’s guidance Canva has done a fab fab job with it’s design tool. It has revolutionized

Continue Reading 5 Free Graphic Design Tools besides Canva

Best SEO blogs to follow in 2016

Best Seo blogs

SEO is still important as ever. The rules of the game may change (with changing Google algorithms) but the basic objective of having a SEO Optimized site remains fundamental. Many new bloggers and business owners with new sites have started

Continue Reading Best SEO blogs to follow in 2016

Infographic: How to Use Social Media for Small Business, SocialSprout

Is Social Media for my Business? If you are still asking this question, it’s about time you move on. The question you should be asking is “how can I use social media efficiently and effectively to help my business grow”. Jennifer Beese of

Continue Reading Infographic: How to Use Social Media for Small Business, SocialSprout
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Hi There!

Neha Lad- Author Pinchofsocial
Hi, I am Neha, welcome to my site. This space is filled with useful information for bloggers, digital marketers& small business owners. Hope you find it helpful. If you'd like to connect, you can reach me using the contact form! Happy learning!

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