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Author Description

Neha Lad

A social space addict! Neha Lad is the co founder of Pinch Of Social. As an independent social media consultant and a certified marketer by Asia Marketing Federation (AMF) she works with small business owners, bloggers and start-ups to help them leverage on the power of social media for their business growth.

Facebook Groups – A Strong Marketing Strategy

facebook groups

Facebook groups offer great opportunities to promote your business. However, with revelation by Facebook suggesting 5 to 6% of their 901 million users are fake profiles, there is truth in suggesting that many of these groups are filled with both

Continue Reading Facebook Groups – A Strong Marketing Strategy

10 Ways to Increase Your e-Commerce Site Traffic

Online brands thrive on traffic. If your ecommerce site traffic is poor, your products and services will receive a small audience and will subsequently suffer from poor sales. The big question that almost every online store asks is on how

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Are Quora & Reddit a part of your social media strategy?  

social media strategy

There is no doubt that social media platforms have become more important than ever. Especially for businesses to engage their audiences. Facebook, Twitter and Instagram are among the more common platforms that businesses utilise. However,  what about the likes of

Continue Reading Are Quora & Reddit a part of your social media strategy?  

Think Facebook Ads Targeting Sucks? Here’s what you can do

facebook ads

Many marketing departments for both leading and rising companies highly value Facebook ‘Likes’. This is because once a user has clicked “like” on a company page, the company can send content on the user’s news feeds. Facebook, on the other hand,

Continue Reading Think Facebook Ads Targeting Sucks? Here’s what you can do

5 Tools for Hashtag Monitoring

hashtag monitoring

Many social media users and newbie marketers don’t really know the real use of hash tags.. so here’s a quickie “A hashtag is a label for content that enables other people to find content under a certain topic quickly. The

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Pinterest Marketing through Contests

Pinterest marketing

Social media marketing is effective in product promotion. However, there is more to social media than just Facebook and Twitter. Pinterest marketing is an underappreciated option that can take your business to a whole new level. It makes it easier

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Increase Website Traffic with 5 Tips You Always Knew But Never Used

Increase website traffic

Attracting quality traffic is difficult. With Google becoming strict with countless SEO and linking policies, it has become more difficult for website owners to keep their traffic graphs up. Here are a few tips you may have heard of but

Continue Reading Increase Website Traffic with 5 Tips You Always Knew But Never Used

Increasing Your Twitter Engagement

twitter engagement

With more than 140 million users and over 340 million tweets a day, Twitter has established itself as a key player in the competitive social space. It is hard to watch a television or walk down the street without seeing

Continue Reading Increasing Your Twitter Engagement

Facebook Analytics: Know your Key Engagement KPI’s

Facebook Analysis

It is important to know how your social media campaigns are performing since this is the only way you will be able to identify your strong and weak points. To do so, you need to focus on the Key Performance

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Top 5 Sites to Boost Your Content Marketing Efforts

Content marketing

Creating exceptional content can only take you so far in the competitive online market. If you want to see real results, you need to bring into play third-party content amplification tools. You do this by inspiring shares and driving traffic

Continue Reading Top 5 Sites to Boost Your Content Marketing Efforts
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Hi There!

Neha Lad- Author Pinchofsocial
Hi, I am Neha, welcome to my site. This space is filled with useful information for bloggers, digital marketers& small business owners. Hope you find it helpful. If you'd like to connect, you can reach me using the contact form! Happy learning!

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