There is no doubt that social media platforms have become more important than ever. Especially for businesses to engage their audiences. Facebook, Twitter and Instagram are among the more common platforms that businesses utilise. However, what about the likes of Quora and Reddit? Should they be play a role in your social media strategy?
The answer is not as straightforward as it seems. Cases can be made for both sides of the argument. On one hand, Quora and Reddit are one of the best platforms in terms of active audience and is useful to gauge what people think and are talking about in your industry. Having your services or products in front of this audience can not only help increase brand awareness and credibility but lead to more sales conversion. On the other hand having them on such platforms may not be in the best interest for your business. Lets look at this in more detail…
Posting a short story can help
One challenging problem that most online marketers face is reaching out to their specific target audience on social media channels. An investigation conducted by BBC in 2012 revealed that companies were losing money on adverts to gain ‘likes’ on Facebook. Instead of reaching their targeted audience, the accounts “liking” their posts and page were fake and run by computer software. That’s why it has become increasingly crucial to learn how to properly utilise such social media platforms.
Founder of Silktide, Oliver Emberton, claims that using Quora has been very beneficial to him. By simply posting a short story that he has had for quite some time on Quora, his article found the attention of many authors, book publishers and movie producers that ended up contacting him with book and film offers.
Separate outreach strategy
Besides having a comprehensive social media strategy, it is also critical to have a separate outreach strategy which includes sites such as Quora and Reddit. Going even beyond that, popular local forums are also a great place to reach out to active audiences. However, the key to utilising these platforms effectively is by adding value through your inputs and educating the public instead of trying to hard-sell your services or products. In this process you also build your personal brand.
The Secret
So how do you go about accomplishing this? By identifying a specific area of knowledge that you have a deep understanding in and helping to better educate the general public. Doing so will lend credibility to you and its member will eventually notice your contributions and might start using your services. The secret is that you’re not there to promote your services or product but to genuinely help and add value to the community. This in turn leads to respect in that particular community and a stronger inclination to using your services or products. ref
Platforms such as Quora and Reddit can definitely help bring about a positive impact on your business. However, if poorly done, it can also reflect a negative image instead.
Tags: Quora, quora marketing, redditt marketing, reditt, social media strategyQuora and Reddit are one of the best platforms in terms of active audience and is useful to gauge what people think and are talking about in your industry.
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