Online brands thrive on traffic. If your ecommerce site traffic is poor, your products and services will receive a small audience and will subsequently suffer from poor sales. The big question that almost every online store asks is on how to generate sales. The answer lies in increasing the site’s traffic. The more visitors you receive, the more leads you will be able to convert. Here are 10 ways to help increase your traffic.
1. Sell it as a part of everyday life
You probably have Facebook page already up and running. But how do you make it stand out from the rest? The answer is selling the lifestyle around your products and services. To do this, you have to post images of happy customers using your brand. Ensure the setting of the image you upload suits your brand. A good example is that of Nike. A sporting goods retailer. In one of their strategies, they show a picture of a solo runner on her own. The image inspires fans to promote a healthy lifestyle of taking the stairs more often and now a much easier way with Nike’s new product.
2. Time sensitive discounts
One way of making customers take fast action is offering a time sensitive discount. An expiration date shows scarcity. Scarcity is a very powerful sales trigger. Indian e-commerce giant Flipkart uses this strategy often.
3. Post at least 3 times a day on Social Media
To generate more site traffic, you ecommerce website has to be on the social networks constantly. Many posts are posted daily and it paramount to ensure your posts remain on top. Posting at least three times a day will help achieve this goal. Use post scheduling tools like Postcron. Such tools will save you time and energy.
4. Share testimonials
Testimonials add credibility to your products or services. Sprinkle them on your web pages.
5. Use Pinterest
Pinterest is an underappreciated platform that can significantly improve your search engine ranking. Here is a great article on Social Media Today on maximizing pinterest for your SEO and e-commerce Efforts
6. Create a Theme on Instagram
A specific theme will command attention to your campaign and will influence fans to consider you. Your theme should be broad to cater to a wide audience but also narrow enough to suit your specific audience and brand. Here is a great article by MostlyMorgan on how to create the perfect Instagram theme.
7. One click checkout
If it is tedious to buy from you, buyers will walk away. Don’t focus on making the checkout process easy to navigate but rather focus on making the process quick.
8. Run a Google Adwords campaign periodically
The campaign will help drive targeted site traffic to your ecommerce website. Ensure you link your Adwords and Analytics accounts so as you can easily keep track of your costs.
9. Mobile optimized site
We live in a world of smartphones and tablets. If your ecommerce site is not mobile friendly, you will lose site traffic to your competition. And when it comes to mobile marketing, here is an article on Mobile Marketing Strategies: 5 Must Do’s
10. Do SEO spying on your competitors keywords
What are your competitors doing? It doesn’t hurt to snoop. Look at the keywords they are using and create content using those keywords. Here is a list of SEO Tools you can use to Spy on Your Competitors by blog.mention
Increasing your ecommerce site traffic is critical to the success of your business. Do not be afraid to combine as many working strategies as you can.
Tags: e-commerce traffic, site traffic, website traffic
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