Facebook Analytics: Know your Key Engagement KPI’s

It is important to know how your social media campaigns are performing since this is the only way you will be able to identify your strong and weak points. To do so, you need to focus on the Key Performance Indicators. Let’s look at some essential key Facebook metrics based on the discussion in KPIs for your social media dashboard by Frederic Gonzalo

Choose the best metrics

There are innumerable metrics that can be measured through the Facebook’s analytics (native) module. You will need to determine the ones that will best help your case then align that with your business objectives. You can choose to collect the data per day or per week or after every 28 days. The latter is one of the most recommended options. Collecting data after every 28 days will help you compare results per month.

The key metrics you should consider on Facebook are:

• Page Likes: look at the new likes, the un-likes and compare the growth with the former month. Are you making any progress?
• Total reach. Consider both organic and paid campaigns
• Total impression; both organic and paid
• Engaged users. Consider this at the page level
• Engaged users. What is the impact on the post level?

Apart from Facebook analysis, you will also need to focus on the KPIs that affect other marketing goals and business objectives. They include the following:

• Traffic generated to your site
• Sales and/ or offers redeemed
• Comments passed on or questions answered regarding product improvement
• Human Resources: prospective candidates and other queries.

Reports

Reports are essential both to informing the client of what you have done and also in letting you know if your efforts have yielded fruits. There are many methods you can use in reporting. The most recommended one is that of using an Excel spreadsheet. This will help you track loads of data, compare and filter then compare again. The post on how to present your social media ROI report to the boss will help with proper reporting.

Here is an interesting article by BRIGITTA SCHWULST on How to WOW your boss  with KPI Dashboard Creation in Excel.

Tags: Best KPI, Facebook Analysis, Facebook Analytics, Facebook KPI, KPI for Facebook