5 Tools for Hashtag Monitoring

Many social media users and newbie marketers don’t really know the real use of hash tags.. so here’s a quickie

“A hashtag is a label for content that enables other people to find content under a certain topic quickly. The hashtags are mostly used on social media sites; Twitter, Instagram, Facebook, Google+ and Pinterest. Anyone that is sharing content can add a hashtag label to the message so that other people can search for the specific topic using the label to find the message on the same platform”

To understand hashtags in depth here is a great article by Anita Campbell on smallbiztrends.com.

Today, hashtags are used in numerous ways ranging from publicizing news stories to product marketing.  But how do you monitor your hashtags to know how they are faring? Here are 5 tools for hashtag monitoring that you can use.

1. Hashtagify 

Do you want to know how different hashtags are linked? If yes, then the Hashtagify – The Link is the tool you need for your Twitter marketing strategies. The tool will show you the different links between hashtags and how popular those hashtags are. You will also get to know which hashtags are being used in certain posts and which are the highest influencers. The free tool will give you sufficient features while the subscription option will give you even more access. Hashtagify – The Link works best for Twitter.

2. SociAlert

SociAlert is unlike any other hashtag monitoring tool for Twitter users. It will help you generate analytics for hashtags and even any keyword on twitter. From brand monitoring to influencer marketing, there are so many things that you can do with the help of this hashtag analytics tool. It would be of a great use to professionals belonging to different industries. From digital marketers to media reporters and brand managers to media agencies, everyone can make the best out of their digital marketing campaigns with this  tool.

 

3. Keyhole

Keyhole is a real-time hashtag tracker for Instagram and Twitter. It is a simple search tool and presents the search data in a visual and easy to understand dashboard. You can also share the reports with your colleagues and clients to show them the live data. Alternatively, you can download the data in CSV or XLS.

4. Twubs – The Community

This is a unique tool for joining and creating conversations on certain hashtags. It helps check the hashtag directory to identify specific hashtag feeds then you can join a type of hashtag chat room. You can also register your hashtag, create your hashtag chat room and embed the feed into your blog or website. This tool will help understand conversations that are happening in real-time. It works for both Instagram and Twitter.

Being able to monitor hashtags is essential for both online marketing and keeping up with the trends. Using hashtag monitoring tools will give you an upper hand.

5. Hashtracking

Hashtracking will help curate your content, grow your community and create great campaigns. This is a powerful analytics and tracking tool that works on both Instagram and Twitter. It helps share, track and display hashtag data in real time.

Update on Topsy
Topsy was probably the most effective hashtag monitoring tool for Twitter. However, Topsy- hashtag monitoring tool & analytics service  by Apple , closed its doors on Dec 2015.

Tags: hashtag marketing, hashtag monitoring, hastags, social media marketing