Unlike other social media platforms which have their own detailed analytics dashboard, Instagram still does not have a very strong analytics or reporting dashboard. We hope to see Facebook rolling out a stronger Instagram analytics dashboard soon. Until then there are quite a few third-party tools that help you measure the engagement and effectiveness of your posts. Not all of them are free, but I have put together some tools based on usage.
Here are five Instagram analytics tools for every user type:
1)Â Simply Measured
User Type: Suitable if you are an Established Businesses with more than 50,000 Followers
If you are looking for some powerful in-depth analysis of your brand then Simply measured  is just the right tool for you. It will give you insights about your brands engagement, the photos that are working and your overall account performance on the platform. The free report is available for users with up to 25,000 Followers.
Here are sample free reports from Simply Measured <Free Report Samples>
User Type: Suitable if you are a Small Business Owner/ New business owner on Instagram
SocialInsight.io is a perfect tool for small business owners who use Instagram. It’s affordable and provides with valuable insights needed for optimizing the platform. If you are a business with two or more people accessing the analytics, then the “team collaboration” feature in the tool works well. You can add team members, set unique notification preferences, create Individual logins, and each team member is emailed reports.
3) Unmetric
User Type: Suitable if you are an Agency &Â SME (Recommended for restaurants, hotels etc)
With unmetric you can not only analyse your own account activities and engagement but you are also able to monitor the competitors’ pages. It also has a unique function which sets this tool apart from the rest – “The Industry benchmark” that helps you get an idea of how well or how badly you’re doing.
As a brand you can select from the following pricing plans:
4)Â Squarelovin
User Type: Suitable if you are a Freelancer/ Blogger/Â Individual looking to boost awareness
I recommend Squarelovin to individual users such as freelancers, professionals who use Instagram for creating brand awareness for themselves/ their services. It’s an all free platform that gives you basic insights such as:
- Postings overview & history
- Best Time to Post
- User interaction by day time
- Community Interactions
- Filters that work best
- Tag optimization
- Engagement rate
Here’s a snapshot of my accounton squarelovin:
User Type: Suitable if you are a Freelancer/ Blogger
Pic Stats is a free tool created by social media guru Dan Zarrella. It helps you analyse your Instagram account for best tags, top commenters, top likers, filters and best tags for likes. To use this tool visit picstats.com and simply login with your Instagram account and it’ll start off by showing you the report for your account. See mine below:
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