Social Media Posts: Strategy To Increase Your Reach

The inspiration for this post comes from a chapter in Guy Kawasaki’s & Peg Fitzpatrick’s book – The Art Of Social Media. The book carries some good tips. It’s ideal for a newbie bloggers &  social media marketers. (I recommend it if you are just starting off with social media strategy for your small business or website.)

There are 300 million photo uploads per day across social media platforms (as of dec 2015). With such high volume of content flowing in on a daily basis, focusing on very high quality and valuable content has become of even more importance.

In this book, according to Peg & Guy – If you share good stuff, people will reshare it, and you’ll get more interaction and more followers. Everything else is optimization (or delusion).

I totally agree!

As a blogger myself, I realise the effort that goes into writing a good piece of article with valuable information. One can only focus on 2 or may be 3 new great articles a week. For the rest of the days, we either rely on resharing some of our old content or curating content from across the internet. That’s where social media copywriting comes to play.

When you share someone else’s content you are basically doing two things:

1. Advocating to the message/ information that the content is trying convey
2. Creating your own brand image (based on what the content reflects) of how you want to be perceived by your audience

Therefore, It is important to add your personalised copy to every content you share and tweak it to your story/ voice or brand message. The copy should not be more that 2 (facebook) lines. About a 20 words.

So here are top 5 social media posts sharing practices – some from the book and some that I have learnt in my many years as a social media marketer.  These tips basically tell you how you can improve on your social media posting strategy.

1. Be Brief 

With millions of posts coming in everyday, your copy for the post needs to be as brief as possible and yet convey exactly what you want to in these 20 words. “Brevity beats verbosity on social media”.  As a reader I make snap judgements about brands and people by their posts on social media, and that’s how majority of the social users behave today. Your content needs to be brief & crisp enough to make a reader stop and click on the post and judge it positively.

2. Use #Hashtags

You just cannot post without using relevant hashtags. Hashtags help your content be found on social search. It is important to know which hashtags to use… A hashtag that is never been searched is of no use. You can use tools like top-hashtags , hashtagify.me to look up the most popular hashtags related to your niche.

3. Thank the Creator 

A very important point highlighted by Peg & Guy is thanking the source creator by adding a link to your post. This not only to show gratitude but it also enables your readers to go to the source and read the full thing. Additionally, this also helps increase your visibility among the bloggers, websites you share from.

4. Customised Visuals

This may take a bit of effort, but it does help to make your visuals stand out. Even when you reshare some one else’s content you should create your own visual for social media that helps attract attention. Canva is a great tool to create quick & beautiful graphics for social media. The most optimal size for facebook would be 500 px X 500 Px.

5. Relevant Tagging

When possible and where relevant- tag people/ pages or businesses. This helps to increase your reach to their audiences. But be careful to not tag too many or unnecessarily. Ideal tags are –

• if you know the content creator, tag em.
• If you know someone who would benefit from the content you are sharing tag em’,
• you can thank the person who bought the article to your attention by tagging him/her and thanking.

Lastly, track your analytics to see which content is working the best for you and try to push similar content out as much as possible. Track your best posting times and schedule accordingly.

 

Refrence: (Ref:#artofsocial)

Tags: facebook, Instagram, Social Media, Social Media copywriting, Social Media Posts