Today is an era of online marketing, statistics is one of the most important sought after tool.
Any statement posted on the web is read with extreme interest and curiosity and with statistics added to it lends a credible twist to the read. Any statement accompanied by statistics makes it seem authentic and true. So, to build credibility to a statement, statistics go a long way and is a very powerful tool.
Statistics attract more and more visitors to your page. But statistics are hard to come by as it has to be collated with a lot of research work and data analysis. A lot of time is required and with ample investment of money.
Some useful and interesting statistics for online marketing from reliable sources:
- Emails being opened on smart phones and tablets have increased manifold over the last few years. 85% people prefer opting for email for an eBook than shelling out money over tweet. (Source: Unbounce)
- Blogs influence purchase decisions more than magazines. The increase of traffic is at least five times more on companies that use blog 15 or more times in a month. An average company sees a 45% growth in visitors to the site with its increased total blog articles. It is almost the double traffic. (Source: HubSpot)
- Videos on the covering page give an added advantage. The first 90 seconds are the pulling factor of traffic to your video and page as the statistics reveal that 58% traffic will change its search to the other one if the initial opening of the video does not have the attraction to hold the audience. (Source: Explainify)
- There is an increased viewership on articles with images. More are the number of visitors if the article has images leaving the reader curious and looking for a further read of the article.
- Reviews leave a mark and affect the decision of the buyer. In most cases travel and hotels. Book reviews, movie reviews all get responses online and their ratings and rankings are ruled by the marketing strategy applied by them.
- Infographics are a big hit and people flock to sites which offer them. The traffic has increased by an average of 12% more than those that do not advertise through info graphics. (Source: NeoMam Studio).
- Blogging leads to the generation of leads. And nurtured leads make headway towards more purchases online. Statistics reveal that nurtured leads generate more revenue with an increase of online purchase by 47%. (Source: Unbounce)
- Any web content on Google which has the minimum length of 2000 words gets the benefit of ranking high. If an article exceeds 1500 words, then it receives an increased traffic by 68% (Source: Quick Sprout)
- Posts which are in the form of lists get more responses than the normal ones and List posts which carries images and videos receive an increase of traffic flow by 567% . (Source: Moz).
- Personalization of articles leaves a mark and increase the flow of traffic statistics to the page. 74% people get frustrated when they open the article with an attractive slogan but actually have no content to offer. (Source: 2013 Online Personal Experience Study: Janrain)
Make the best use out of these statistics and keep your website’s statistics rolling!
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