It is important to know how your social media campaigns are performing since this is the only way you will be able to identify your strong and weak points. To do so, you need to focus on the Key Performance
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Top 5 Sites to Boost Your Content Marketing Efforts
Creating exceptional content can only take you so far in the competitive online market. If you want to see real results, you need to bring into play third-party content amplification tools. You do this by inspiring shares and driving traffic
Using Quora For Personal Brand Building
What is Quora’s best practice for personal branding? This is an important question that almost everyone considering Quora asks. This question was asked once again on Quora and a comprehensive and unbiased answer was given by by Leonid S. Knyshov.
Social Media As Lead Generation Tool
The social media has today grown into an essential lead generation tool for companies of all sizes and in all manners of business. The platform offers a unique way to search, find and engage prospects. Statistically, more than 58% of
Why Start-ups Fail?
It is somewhat discouraging to know that about 50% of new start-ups fail. If you take time to listen to the reasons behind these failures, you will realize that every founder has a different reason. However, by digging deeper into
3 Branding Strategies For Your StartUp
By definition, branding is the process involved in the creation of a unique name and image for a product in the mind of a consumer. This is done through advertising campaigns and with a consistent theme. The primary goal
New Cafe Owner? Here Are A Few Café Marketing Strategies to help you kickstart
Running a café is never an easy task. The competition is stiff and winning new customers is tricky. I have worked with a few café owners in the past; one common situation I have noticed is that many owners get
Facebook Content to drive engagement in 2015
Social media marketing is essential in today’s marketing world. The downside is not everyone that turns to the platform makes the best use of it. Often times, failure is a result of simple errors that repel potential customers. If you
Top 5 Content Marketing Blogs to follow in 2015 and here’s why
Most online marketers, if not all, started taking content marketing seriously in 2013. The momentum increased in 2014 and has since continued to grow as more corporations, startups and small businesses invest heavily in the trend. The reason behind this
Infographic: Social Media to Teens & Marketers
Social media is looked at differently by different groups of people. The way teens look at social media networks is very different from how marketers see it.  In a report by Piper Jaffray, it was found that Teens Prefer Instagram