Keep Up With Social Media Like The Kardashians

Like it or hate it, but the Kardashian family knows exactly how to market themselves well. Be it reality shows or controversial videos, they are on top of the game. And when it comes to digital marketing, they are the social media gurus of the glamour industry. Their social media approach is among the best.

So how are they doing it differently? Well, the Kardashians know the right spots and the right ingredients…Of course their publicity partner PMK*BNC and Jenner Communications has a lot to do in this area. But we do think the Kardashians know the social media and their fans well. Here are the 5 things that we think makes their every move go viral…..

Not Faking it

The #Kardashians know reality TV flawlessly. Not a single video, content, photo of theirs on social media looks like it’s being faked for likes, followers or ReTweets. They have mastered the trick of making everything they do look real. (Well it may be, but we also know that many oomph and not so oomph factors are always plugged) So the act of making everything look seriously real is the one of the key elements

Sharing the Content Strategically

So this is how they do it: Share it on Instagram, wait for the momentum to build, then hit it on their blog wait again and then let it go on Facebook, Twitter and other networks. This strategic network sharing has worked well in favour of the #Kardashians. We have also noticed changes in the chain of sharing at times. Guess everyone experiments.

A Click Everywhere

Be it on sets of a photo shoot, their home, reality TV sets, toilet, make-up room, parties, social events, streets etc etc etc. They click or get clicked everywhere. Never shy of media or the paparazzis they are all open about getting clicked. That’s exactly why they are all over the internet. From their posts and blogs to media channels, it’s the way the #Kardashians do it. They don’t miss an opportunity to get clicked with their fellow who’s who from the industry. They know exactly what their fans like, how and with whom.

The FANS Marketing Tool

The sister threesome, perfectly understands that their rise to fame is because of their huge fan following. They tactfully use the fan zone to as a marketing tool for the Kardashian brand.

Strong Brand management

Last but not the least, the Jenner Mom is doing a great job offline and online of managing the K Brand. Be it on screen or social media the K family keeps the branding consistent and real across all platforms.