We all know social media marketing is affordable, effective and requires no college degree in media marketing. Moreover, the statistics have been great with 80% of marketers saying their social media efforts increased traffic to their websites. In fact in a study conducted by the Social Media Examiner, they found that 97% of marketers are using social media as a part of their marketing efforts. The question that begs answering at this point is; is social media marketing for your business? Well, the answer is yes and here is why.
Retain brand loyalty
A recent report by the Texas Tech University showed that businesses that engaged in social media marketing enjoyed higher loyalty. The increased level of loyalty can be attributed to the post by happy customers. Testimonials are the best tools for building confidence in new customers and this is made easy through the social media. You should also consider social media marketing for your business because more customers follow brands on social platforms than they do through the company’s website. This is according to a study by Convince&Convert which concluded that 53% of the Americans follow their favorite brands via the social media. To understand more on the relationship between brand loyalty and social media, download this research paper by Michel Laroche, Mohammad Reza Habibi, Marie-Odile Richard of International Journal of Information Management. Download research paper here (To be or not to be in social media: How brand loyalty is affected by social media?)
Brand recognition
The primary goal of any business is to make sales and this can only be achieved if the right customers are able to see and appreciate your products and services. The social media gives a unique way of promoting your brand. You can use the platform to feature testimonials from happy customers, use it for customer support or even use it to supplement your other marketing campaigns. People trust information they get from other consumers so with this social media not only helps increase brand recognition but also helps build social credibility.
Brand authority
There is no platform that gives you a better chance to show good faith than the social media. People who love your brand will complement you through your social media page. They will also want to follow you. The more followers you have, the more authoritative your brand will be.
More chances to convert
How many leads you convert to paying customers depends on the number of people you are able to reach. There are millions of active members on every social networking site. You can be guaranteed that most of your customers are among this number. The more brand awareness you create by building a following, posting campaigns and hosting contests gets you closer to more and more customers. You will be able to interact with them with every post, comment, video, or image you share. Social media marketing for your business also results in higher conversion rates.
YouTube as a social media platform is a great tool to boost your brand authority. This article by Michael Stelzner explains how YouTube can be useful to Build Your Brand, Authority and Business.
Social Media marketing will increase inbound traffic, decrease your marketing costs, help you get better search engine rankings; improve customer experience and customer insights and so much more. You only need to learn how to use the platform the right way.
Don’t take long to use the platform; your competition is already involved.
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