Twitter for business : Make Your Tweets go Viral

Twitter for business : Overview

The lifeline of Twitter is tweets. For any business planning through Twitter, companies need to have an effective tweeting strategy. We are all aware of the fact that Twitter has redefined the way a business communicates with its prospect by spreading valuable information online. As a matter of fact, retweets play a huge role in putting a business on the global map by introducing its service and product offerings to prospective clients or customers on Twitter.

Tweets that go viral help a business by bringing in more traffic to the business website, which helps in increasing the number of subscribers online. But, for a business it is sometimes difficult to ensure whether its business tweets are viral or not i.e., retweetable. Here are some of the steps that businesses can follow to generate substantial traffic.

Interesting, catchy and informational content
There have been lots of negative things told about the 140 character limit for posts on Twitter, which has also been a huge dampener for many businesses. But, experts would say that 140 characters are enough to convey your message to your online viewers or prospects. Moreover, it is extremely important for any business to make sure that the information or the message is relevant to the business as there is a fine line between catchy and irrelevant lines.

Call to action
It is always better to conduct online surveys, polls and encourage online visitors to post their feedback on your services or product offerings. It has to be remembered that dialogue tweets get better response or viral effect than those that are monologues. The best way to persuade people is to encourage or ask them to do it. The same rule also applies to tweets as well.

Links
Links are some of the best elements that are ideal for viral business oriented tweets. You can also post your links with the tweets to ensure that prospects are directly routed to your website especially the sections that have new product or service offering news. Make sure that the links that you post to your tweet page are relevant to the context.

News
Tweeting about the latest developments and news of your company can keep your followers actively engaged. It helps you to showcase your business stronghold in the specified segment and enhances the awareness of your prospects about your services and products. However, it is always better to avoid small talk.

Avoid self-references
It is better to avoid self-referential tweets for viral marketing. Avoid posting tweets that speaks only about you and your business. This can give you negative results since all of a sudden you will start to resemble pushy sales.

Timing is crucial
Many business players do not realize how crucial timing is and it determines how your business tweets will perform. Since, tweets have very short attention span, timing plays a crucial role.

Consistency
The essence of your online business marketing lies in tweets. The tweets that you post on behalf of your company represent your business views. Make sure that your business tweets are non-contradictory, consistent and non-controversial.