3 Simple Tips to Get More Out of Your Google Analytics

Needless to say, Google Analytics is the most widely used website statistics service. Mainly because this is an all rounded service that gives detailed statistics about a website’s traffic and sources and also measures conversions and sales. Though the service has been around for years, learning how to make better use of it can be rewarding for your business. In this article, we are going to focus on the amazing tips that can help you get the most out of Google Analytics.

Focus on how your audience is finding you
(Acquisition> All referrals)

In online marketing, it pays to know how your audience is finding you. This knowledge will save you from the risk of wasting your resources on strategies that don’t bear fruits. The report from Google Analytics will let you know which channel is driving the most traffic to your website. Does Facebook work in your favor? How is your blog fairing? This information helps you know which strategies to focus on and which ones to let go. The Google Analytics will let you know how many visitors you get from a certain channel, how many pages the visitors go through as well as how many orders are placed after visiting a referring site.

Don’t ignore data on where your people located
(Audience> Geo> Location)

Google Analytics will let you know where your visitors are located; geographically. Do not ignore this data. This information will let you know how to better meet the needs of your clients. For example, if most of your traffic is coming from Canada but you don’t ship there, the analytics data can help you reconsider. This data can also help you know when to add new posts to your blog or social network in order to match the schedule of your audience. Knowing where your audiences are can help reach them at a more intimate level.

Know which content is getting the most views
(Behavior> Site Content> All Pages)

Developing the best content for an online marketing strategy is always difficult. All in all, Google Analytics makes things much easier. The statistics from the service will help you know which content is commanding the most attention. Do not be clingy to the old ways of doing things. Forget what you think is best and focus on what the data tells you to do.

All things considered, Google Analytics helps you work smart and smarter. The service will save you time, help you identify your strengths and weaknesses as well as give you the much deserved peace of mind of knowing you are doing things the right way. In the long run, the service will end up saving you money and helping you maximize your profits. The important thing to do is learn how to make proper use of all the tools made available on Google Analytics. Learn how to set a Goal Funnel, place the most important analytics data on the Dashboard area and so on. When you know more, you do better.