The social media is currently an important tool in online marketing. It makes it easy to connect, develop and engage with new leads. Even so, only a few people tap into the full power of this platform. In this post, IÂ have compiled a list of 10 useful social media marketing tips from the experts to give you more insight on social media marketing.
1. Know when to outsource your social media management – Kristina Cisnero
The decision on whether to use outsourced or internal social media management option is confusing for all businesses. The bad news is that the final decision will always fall on you. Weigh your pros and cons and choose the winning side. This blog on pros and cons of outsourcing will help make the best choice.
2. Set SMART goals – Kevan Lee
Your goals must be Specific, Measurable, Attainable, Relevant and Time Bound. A goal must have a plan on how to get to the desired results. It must also have a deadline. Additionally, the goals you set should not be farfetched. Be realistic. Click here to learn more about setting SMART goals.
3. Conduct A/B Tests – John Rampton
Knowing how your campaigns are performing is the key to improving your results. Run simple A/B tests to know how your audiences are responding.
4. Always call to action – Ellen Lee
If you want people to share your post, you have to ask them to. People want to be told what to do. Tell them but don’t command them to do so. Learn more about effective social media marketing.
5. It’s about quality not quantity – Drew Hendricks
Only work with the best social media matches and give them all the attention they need. Don’t just run after everyone.
6. Don’t just market on Facebook – Lori Soard
Try different social media sites. Limiting yourself on just one site will limit your success. A program like HootSuite can help preschedule posts to multiple social media sites.
7. Use at least three networks – Lori Soard
The big three networks are Twitter, Facebook and Google+. There are dozens of other networks. Research different networks and promote yourself on networks that are relevant to your products and services.
8. Focus on your audience and not the platform – Sam Haseltine, Solution Consultant, Adobe
The marketable audience changes less frequently than the social platforms. Focus on your audience and what they need. Timblr is not a new platform but if that is where your audiences are relocating to, you need to be there.
9. Large networks such as Twitter can improve customer relationships – Kristina Cisnero
There is a 72% chance of new customers making a purchase after interacting with a business on Twitter. This gives you no reason not to join the network. The key to social media marketing is to be on the site where your customers are.
10. Plan with OKR’s (Objectives & Key Results) – Kevan Lee
The simplicity of OKRs is particularly attractive: Name the objectives you want to achieve, and come up with a key number to strive for.
These social media marketing tips can improve your marketing results. Even so, you have to keep learning more about social media marketing in order to improve your strategies.
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