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Home  /  Social Media Marketing • Viral Videos • Youtube Marketing  /  Make your YouTube videos go viral

Make your YouTube videos go viral

Swapnil D.

Picture for: Viral YouTube videoHow will my Youtube video go viral?

A lot of people ask, the question above, eventually leading to a question and answer session dwelling on various aspects of video making. This subject prompted many experts to conduct studies and even write books. Nevertheless, the first thing that you should understand is the meaning of going viral. Technically, it can be defined as a self duplicating virus that gets activated on contact. Any new contact that gets in touch with it becomes the host and the process starts all over again. In this way viral effect is created. Actually it is similar with the pyramid scheme where one person recommends the scheme to two associates and they in turn tell their associates and in this way the scheme goes viral. If pyramid scheme depends on word of mouth to go viral then for your video to viral you have to depend on the mouse.

Therefore a simple answer to the question ‘how to make my youtube video viral’ is that you need to have a self duplicating virus that creates a host from a new contact and the process repeats itself to create that viral effect.

To make your video go viral on YouTube, you have to depend on the recommendations of your friends. It is through referrals that people get to YouTube. They tell their friends through email to check out a video. If their friends like the video, they pass the information to others in their network. That’s how videos go viral.

Considering Other Factors
According to a well known expert from this field, you also need to consider three factors to make your videos go viral.

  1. The first factor is to focus on people who have a long list of subscribers on YouTube. You can find them easily because there are only few.
  2. The second factor is stickiness which means why people would agree to promote the stuff.
  3. And the third factor is the niche background of the video. To put it simply, people must have a solid reason to spread your video and you should be able to understand that. They agree because it has got something for them.

As a matter of fact engineering your videos to go viral can be a tad difficult but if can do it then you can be highly successful. You will be surprised to know that sometimes your video can go viral without your planning. The important thing is that you must have good understanding about the viral concept and the tools or methods that you use to make your video go viral.

Two methods which have been applied by people did deliver satisfactory results. The first is called viral competition and the second as forced referral. In the first method, competitions are conducted amongst people to garner views. In the second method, you have to get people with huge email list, a YouTube user in particular, involved. They will send their traffic to your page.

Points to Keep in Mind
Now the thing is that, to make your video go viral you have got to incorporate content that is amusing and also unique. Your video clip should be exclusive and should not have any similarities with other clips that are currently on the web. It should be able to create an impact on viewers. If you keep these things in mind then eventually your video will become popular. Moreover, the video should be HD quality, not too lengthy (4-5 minutes is sufficient), have optimized keywords in title and description and well promoted.

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Swapnil D.
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Swapnil D.
Swapnil is a marketing professional at Winjit, an established tech startup in India. He is also an official adjudicator at Guinness World Records. Previously, Swapnil worked as a marketing manager at Sula vineyards where is successfully helped with the brand’s PR, Brand Management, online and offline promotions. In his free time, he loves to share his professional learning’s through guest blogging.
Swapnil D.
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About Author

Swapnil D.

Swapnil is a marketing professional at Winjit, an established tech startup in India. He is also an official adjudicator at Guinness World Records. Previously, Swapnil worked as a marketing manager at Sula vineyards where is successfully helped with the brand’s PR, Brand Management, online and offline promotions. In his free time, he loves to share his professional learning’s through guest blogging.

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Hi There!

Neha Lad- Author Pinchofsocial
Hi, I am Neha, welcome to my site. This space is filled with useful information for bloggers, digital marketers& small business owners. Hope you find it helpful. If you'd like to connect, you can reach me using the contact form! Happy learning!

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